Launches ‘Tasting Notes’ – 14 free music playlists curated by celebrities
[yellow tail] has launched a music partnership with Spotify, a digital music service, to develop 14 varietal inspired playlists, curated by 15 Australian celebrities and media identities.
Curators include Pip Edwards (Sass and Bide), Scott Dooley (comedian), Art Vs Science (musicians), and Ash London and Scott Tweedie (The Loop).
Starting from today, [yellow tail] will release one playlist every Friday that will be freely accessible via Facebook and Spotify. The playlists will match the mood of each one of [yellow tail]’s amazing wines and give people a sneak peak into the favourite music tracks of these prominent Australians.
To listen to the tracks, users just need to visit www.yellowtailwine.com/tastingnotes and click on the [yellow tail] facebook app to get started.
“Finding the perfect Spotify playlist is a lot like finding the perfect bottle of wine – you know what your mood is calling for, but finding the perfect match can be difficult,” said Travis Fuller, Marketing Manger at [yellow tail].
“We now have the perfect solution to this problem. [yellow tail] have attributed music genres to each one of our varietals and by working closely with well-known Australians as curators, developed playlists that match the respective styles of the wine,” he said.
Spotify provides instant, on-demand access to more than 16 million tracks that are accessible on computers, mobile phones, iPads and more, so users can enjoy music whenever and wherever they like.
The service launched in 2008 and was born out of a desire to develop a better, more convenient and legal alternative to music piracy. Since then, Spotify has become the world’s largest and fastest growing music service of its kind, with over 15 million users around the world.
Full list of genres and artists below;
Playlist: MIDNIGHT MOSCATO: A light and lively mix of feel-good tunes to get the party started.
Playlist: SAUVIGNON BLANC SMOOTHNESS: Cool, easy, light and breezy; this compilation of cruisy grooves is just the ticket for those lazy summer afternoons.
Playlist: JAMMIN’ SEMILLON SAUVIGNON BLANC: Lively up yourself with a fresh, tropical set of reggae jams.
APRIL ROSE PENGILLY
Playlist: PINOT GRIGIO AMORE: A collection of European-inspired classics brought to you by the Ferrari of Italian white grape varietals.
Playlist: TREE-FREE & EASY CHARDONNAY: Get a taste for the simple, subtle and downright sublime with a laid-back mix of harmonious folk songs.
Playlist: CHARDONNAY THE NIGHT AWAY: Let the good times roll with this light and youthful mix of hip indie tracks.
Playlist: PINOT NOIR-STALIGIA: Revisit the smooth, seductive sounds of the noir era with a selection of 1940s and 1950s classics from all around the world.
Playlist: MERLOT MOODS: Indulge the senses with a soulful selection of rich, velvety R&B classics.
ART VS SCIENCE
Playlist: SERGEANT SHIRAZ: Big, bold and full-bodied, this is one playlist you don’t want to mess with.
Playlist: SHIRAZ CABERNET CUTS: Take a big chunk of cool, add some no-nonsense attitude and this is the result.
Playlist: CABERNET MERLOT COOLNESS: Smooth, bold and complex – this eclectic mix of classic jazz tunes is as distinctive as its namesake.
Playlist: THE CABERNET SAUVIGNON DELTA: This hard-working customer is as hearty as it is entertaining.
ASH LONDON & SCOTT TWEEDIE
Playlist: BUBBLES AWAY: Put your dancing shoes on and paint the town red with an upbeat explosion of all things amazing.
Playlist: VIVA BUBBLES ROSÉ: Add some unexpected vigour to the dance floor with a passionate blend of upbeat Latin and salsa tunes.