Australia, Sydney
The (BELVEDERE)RED Special Edition Bottle launched in October 2011 in Australia to great success. To further spread the word on how all
Belvedere Vodka consumers can make a difference by simply purchasing this limited edition bottle, Belvedere in conjunction with ivy live will
celebrate World AIDS Day on December 1st.
World AIDS Day is celebrated around the world on December 1st with iconic landmarks such as the Opera House being illuminated in red to
acknowledge and raise awareness in the community about the issues surrounding AIDS/HIV. This year Belvedere Vodka & ivy are teaming
up to host one of the best events in Sydney, which will raise awareness to not only the disease, but around what Belvedere Vodka with
(BELVEDERE)RED Special Edition Bottle is currently doing to make a difference around the globe.
Belvedere Vodka Marketing Manager Sarah Bentley states, “Our newly released (BELVEDERE)RED Special Edition Bottle invites consumers
to believe in giving over the upcoming festive period. For every bottle you give or keep, Belvedere Vodka contributes 50% of our profits to the
global fund to help eliminate AIDS in Africa.”
On 1st October, 2011, Belvedere Vodka announced their partnership with (RED)TM by launching a (BELVEDERE)RED Special Edition Bottle to raise proceeds for the Global Fund, the world’s leading financier of programs to fight HIV/AIDS in Africa. 50% of profits from the global sale of (BELVEDERE)RED Special Edition Bottle will be contributed to the Fund. From Bono, founder and active spokes person for RED, to Grammy Award singer Usher, who has partnered with Belvedere Vodka to become the ambassador of
(BELVEDERE)RED Special Edition Bottle in 2011, famous faces around the globe have joined forces to further spread the word and raise awareness of this global fund.
In Australia on December 1st (BELVEDERE)RED, in conjunction with Merivale, will be ‘painting ivy red.’ The venue will be decorated in a red theme from walls and lighting to each and every cocktail served. MTV VJ and Model Erin McNaught and Will Fennell will co-host the night, and they will be sure to entertain the crowds whilst supporting the prevention of HIV/AIDS through (BELVEDERE)RED. With their good looks and confidence, Will and Erin will be the perfect hosts. Will, who is known as a grooming guru and media personality, will combine humour with seriousness reinforcing the importance of World AIDS Day Zoe Badwi, will headline the evening at ivy live. Zoe is best known for some of her hottest, top of the chart singles after she broke off from Australian girl group Sirens into her own solo career: Release Me, Freefallin,
Accidents Happen and Carry Me Home,. Her music has topped ARIA Club Charts, and Badwi will be sure to rock the ivy live party well into the night on December 1st helping to spread awareness of the devastating
effects on this disease in Africa.
(BELVEDERE)RED is also excited to announce that Kym Ellery, creative fashion designer of label Ellery, will be creating bespoke Red collars for all VIP guests to further raise awareness and show her support.
“I am so thrilled to be involved in the BELVEDERE (RED) event,” states Kym. “To be able to be involved in a campaign that is making such
a difference. We hope our Ellery contribution of the bespoke red collar will remind everyone how important the global Red cause is in its strive
for an AIDs free generation in 2015.”
Belvedere, ivy and all associated supporters who will be painting ivy red on December 1st believe in giving and raising awareness for an AIDS
free World. So can you.
Could not grab feed.
