This week and just a little after midday (12:11 PM Dec 3rd via Twitter for iPhone) Australian time, it was announced in New York City that Victor Churchill won the design award for Best Retail at this year’s 2010 Best of Year Awards. A proud moment for CEO Anthony Puharich and for Dreamtime Australia Design.
You might have heard about the social media network twitter or you might already be tweeting away. That’s where I first heard (read) the news and from the man himself Anthony Puharich. Live from New York, during the awards Puharich tweeted “The irony – a couple of butchers amongst a lot of fancy and creative design people..no we didn’t take a wrong turn” then an hour or so later came “we won we won we won we won we we won we won we won we won we won we won we won we won we won we won we won we won we won we @#!&% won” That’s one of the things I love about twitter – real-time news. Daily Telegraph newspaper restaurant critic and TV Iron Chef Australia judge, Simon Thomsen retweeted the news (repeated on twitter) – minus a few words.
Last year I took a jaunt to Anthony’s then newly opened store – Sydney’s newest (and oldest) retail butcher. I knew something was different as soon as I saw the window in Queen Street Woollahra. Painted boldly was the motto: “If Pigs Could Fly”. In the window was a small whole pig with wings and in the base of the display a bed of white feathers. This is no ordinary butchers. Father and son, Vic and Anthony Puharich are suppliers to many of Sydney’s finest restaurants. “The Churchill’s Butchery site has been a butcher shop since 1876, so it seemed only appropriate that we opened our flagship shop there” said Anthony Puharich, CEO of Vic’s Premium Quality Meat.
Then, Anthony was kind enough to take time out of a busy Saturday to proudly yet humbly show me around the store. There’s a fine range of goodies, including charcuterie, traiteur and rotisserie. Not sure if the secret’s out yet but my favourite mustards and salts are also stocked there. There’s even dessert.
While we were there chef and charcutier, Romeo Baudouin was producing (natural skin) sausages on the premises including Pork Toulouse.
Some of the in-store range that took my eye at the time was Duck Confit, Veal Sweetbreads, Black Pudding, Celeriac Remoulade and Spring Lamb Navarin (recipe from Romeo Baudouin follows):
Ragout of Lamb with mixed seasonal vegetables. Navarin comes from the French word “navet” meaning turnip. In France this lamb dish is mainly served with turnips.
1.2kg boneless lamb shoulder
2 tomatoes diced
2 garlic cloves
2 tablespoons vegetable oil
1 teaspon plain flour
1 Bouquet Garni
2 bunches baby carrots
200g baby turnips
1 bunch baby onions
200g French geans
300g green peas
300g baby potatoes
1 litre chicken stock
1. Dice the lamb
2. Finely chop the garlic
3. Heat oil in a casserole dish and brown the lamb. Remove meat and drain excess fat from the meat.
4. Put meat back in the casserole dish, add flour, salt, pepper and cook for a couple of minutes.
5. Add diced tomatoes, garlic, bouquet garni and the stock. Bring to the boil then reduce heat and cook for approximately 1.5 hours on a slow heat.
6. Prepare all the vegetables, peel and blanch them separately and refresh with cold water before adding to the casserole dish.
7. Add the baby potatoes, then 5 minutes later add the turnips, carrot, onion and cook for another 10 minutes. Add the French beans and green peas at the end.
8. Serve hot in a casserole dish with fresh sourdough bread.
Congratulations Victor Churchill, Anthony Puharich and Dreamtime Australia Design. A proud international moment for Sydney and Australia too!
132 Queen Street
Woollahra NSW 2025
+61 (0)2 9328 0402